Chief Revenue Officer in St. Louis, MO
One of the most compelling aspects of Justin VanMatre’s entrepreneurial journey is his deep-rooted commitment to legacy and generational impact.
Justin VanMatre is an entrepreneur driven by vision, grit, and a passion for transformation. From his early days of international soccer to the boardroom leadership he now provides as a Chief Revenue Officer, his career is a masterclass in adaptability and innovation. With roots in St. Louis, Missouri, and experiences that stretch across continents, he brings a global mindset to local business strategies.
Entrepreneurship has always been more than a buzzword for Justin VanMatre—it’s a lifestyle. After living and playing professional soccer in Northern Ireland for Carrick Rangers and exploring Australia, he cultivated a deep respect for culture, communication, and resilience. These attributes have served him well in navigating the complexities of launching and scaling ventures, especially in niche markets like estate buying and resale.
As CRO, Justin VanMatre doesn’t just oversee revenue streams—he engineers them. His talent lies in identifying untapped market potential and leveraging data-backed decision-making to generate tangible results. Through strategic planning, he’s been instrumental in shaping growth trajectories while keeping a clear eye on operational efficiency and financial returns.
One of the most compelling aspects of Justin VanMatre‘s entrepreneurial journey is his deep-rooted commitment to legacy and generational impact. Fueled by the massive wealth transfer from the baby boomer generation, the estate-buying industry is more than a business opportunity—it’s a responsibility. He approaches this shift with empathy, understanding the emotional and financial nuances of helping families downsize, liquidate, and make sense of sentimental assets.
Justin VanMatre is also highly attuned to modern branding and digital presence. As co-creator of customer-facing experiences such as EXO Lounge and EXO Nail Bar in Edwardsville, he has demonstrated an uncanny ability to connect products, services, and environments cohesively. Each business touchpoint is not just functional—it tells a story. It’s this same storytelling ethos that he brings to any new venture.
Having been immersed in entrepreneurship for much of his adult life, Justin VanMatre credits his success to curiosity and calculated risk-taking. Whether testing a new pricing model or launching an innovative marketing campaign, he balances creative intuition with a results-driven mindset. His reading list includes resources like Forbes, National Jeweller, and InStore Magazine—not just for insight but to stay ahead of consumer behavior and industry shifts.
Mentorship and leadership are also at the core of Justin VanMatre‘s entrepreneurial philosophy. He leads by example and is always open to empowering rising talent, particularly those entering industries with steep learning curves. His approach is transparent, collaborative, and deeply respectful of every individual’s potential.
Beyond boardrooms and spreadsheets, Justin VanMatre remains a traveler and student of the world. He finds inspiration in food culture, global perspectives, and the unpredictability of entrepreneurship itself. Recently married to Talor Norwood, he believes that personal grounding is essential for professional excellence. His experience, abroad and at home, continues to inform how he leads, invests, and builds.
Looking ahead, Justin VanMatre sees disruption not as a threat but as a calling. With the convergence of technology, generational change, and shifting economic dynamics, he believes that entrepreneurs will play a key role in redefining what value creation means in the 21st century. And he’s here for it—ready to build, lead, and inspire the next generation of innovators.
